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| Mobile sales enablement ： ウィキペディア英語版 |
Mobile sales enablement
Mobile sales enablement is a systematic approach to helping sales representatives prepare for in-person prospect interactions, engage effectively with their audience using mobile devices in any place, and close deals faster. Mobile sales enablement should not be confused with the larger sales enablement process.
There are many ways that organizations use mobile devices to functionally enhance the sales process. Behaviors completed on a mobile device may include, but are not limited to the use of specialized applications, distribution of dynamic content, mobile email tactics or messaging such as push notifications, etc.
== Origin ==
Mobile sales enablement is an extension of the long-standing sales enablement strategy. IDC defines sales enablement as: “Getting the right information into the hands of the right seller at the right time and place, and in the right format, to move a sales opportunity forward”〔(【引用サイトリンク】first=Brendan )〕 When the first iPad was released, some entrepreneurs〔(【引用サイトリンク】first=Magazine )〕〔(【引用サイトリンク】first=Business Journal )〕 took the opportunity to develop mobile apps that enabled salesmen to sell everywhere. These were initiated out of costly custom agency builds that where difficult to maintain. As technology progressed, standardized apps like Showell, d!NK, Showpad, App Data Room and Showcase Workshop〔(【引用サイトリンク】publisher=Stuff )〕 were developed. Some apps focus on content distribution others are focused on more transactional functions.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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